Show Racism the Red Card is the UK’s leading anti-racism charity, and ‘Wear Red Day’ is their national day of action.
Wear Red Day is the UK’s largest anti-racism fundraiser, with over 444,000 people poised to take a stand this Friday. The day is about more than just a colour, it’s about creating unity, it’s about starting a discussion, and most of all, it’s about taking a stand against all forms of racism.
As part of our commitment to diversity, equity and inclusion, we’re encouraging our colleagues to wear red on the 20th of October to combat racism. From socks to scrunchies, t-shirts to onesies, wear red to stand against discrimination.
Find out more about the day by watching the video below.
Show Racism the Red Card was established in January 1996, in collaboration with then ex-Trinidad and Tobago goalkeeper Shaka Hislop.
While playing for Newcastle in the 1990s, Shaka was at a petrol station near St James’ Park when he was confronted by a group of young people shouting racist abuse. After one of the group realised that they had been shouting at Shaka Hislop, the Newcastle United football player, they came over to ask for an autograph.
Over the years, the charity has grown and is recognised across the football industry with professional football players such as Harry Kane, Dele Ali, Alex Oxlade-Chamberlain, Jordan Pickford, Trent Alexander-Arnold, Harry Maguire, Eni Aluko as well as England manager Gareth Southgate involved in their education programme.
Find out more about Shaka’s story and the amazing work Show Racism the Red Card does here.