We are delighted to announce Teddy Heerbaart’s appointment as Director of Marketing for Asia Pacific and the Middle East, effective 1 August 2024.
She aims to enhance our brand messaging, explore new market opportunities, and strengthen regional connectivity to support our strategic growth objectives.
Teddy will serve as a vital link between our global and regional marketing and communication initiatives. She will partner with local teams to identify and amplify critical internal and external themes and initiatives and focus on maximising the OCS brand within the region, building awareness, and connecting with existing and potential customers.
Teddy brings a wealth of experience in marketing, business development, and branding. Her tenure at Philips, where she held various roles across the Netherlands, China, and Singapore, is particularly noteworthy. Most recently, she led Philips’ Women’s Healthcare business in Asia Pacific, driving category strategy and commercial planning. Her expertise includes go-to-market strategies, product portfolio management, pricing, training initiatives, sustainability efforts, and commercial strategies.
At OCS, our mission is to make people and places the best they can be. Teddy’s appointment is a testament to our commitment to this mission. Her role aligns perfectly with our strategy to deliver the best experiences, productivity, practices, and outcomes for our colleagues, customers, and communities. We are confident her leadership will significantly contribute to our business and help us achieve our ambitious growth agenda.